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~subject:"Consumer behaviour"
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A Review of Sensory Imagery fo...
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Consumer behaviour
Konsumentenverhalten
73
Perception
21
Wahrnehmung
21
Theorie
17
Theory
17
Marketing management
15
Marketingmanagement
15
Experiment
12
Market research
10
Marktforschung
10
Cognition
9
Kognition
9
Advertising
7
Preismanagement
7
Pricing strategy
7
Psychology of advertising
7
Werbepsychologie
7
Werbung
7
Food
6
Lebensmittel
6
Marketing
6
Brand management
5
Cause-Related Marketing
5
Cause-related marketing
5
Emotion
5
Markenführung
5
Product design
5
Produktgestaltung
5
Advertising effects
4
Eating habit
4
Economics department
4
Ernährungsverhalten
4
Food retailing
4
Innovation
4
Kaufentscheidung
4
Lebensmitteleinzelhandel
4
Marketing theory
4
Marketingtheorie
4
Product management
4
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Online availability
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Free
31
Undetermined
16
Type of publication
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Article
40
Book / Working Paper
33
Type of publication (narrower categories)
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Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
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English
72
German
1
Author
All
Krishna, Aradhna
68
Elder, Ryan S.
12
Cian, Luca
8
Morrin, Maureen
5
Schwarz, Norbert
3
Sokolova, Tatiana
3
Wang, Yu
3
Alba, Joseph W.
2
Aydinoglu, Nilufer Z.
2
Aydınoğlu, Nilüfer Z.
2
Caldara, Cindy
2
Chandon, Pierre
2
Cornil, Yann
2
Lehmann, Donald R.
2
Longoni, Chiara
2
Lynch, John G.
2
McFerran, Brent
2
Mela, Carl F.
2
Rajan, Uday
2
Sayin, Eda
2
Yuan, Hong
2
Ailawadi, Kusum L.
1
Amaldoss, Wilfred
1
Aydinoglu, Nilufer
1
Aydinoğlu, Nilüfer Z.
1
Aydinoğlu, Nİlüfer Z.
1
Barger, Victor
1
Bawa, Kapil
1
Briesch, Richard
1
Brown, Christina L.
1
Chen, Kay-yut
1
Christensen, Glenn L.
1
Chun, HaeEun
1
DeRosia, Eric David
1
Desai, Preyas
1
Döring, Tim
1
Elder, Ryan
1
Erdem, Tulin
1
Feinberg, Fred M.
1
Gilboa, Itzhak
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing research : JMR
4
Sensory marketing : research on the sensuality of products
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research
2
Journal of retailing
2
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business anthropology
1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
73
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1
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
2
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
3
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
4
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
5
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
6
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
7
A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
8
A sense of things to come : future research directions in sensory marketing
Elder, Ryan S.
;
Aydinoglu, Nilufer Z.
;
Barger, Victor
; …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 361-376)
.
2010
Persistent link: https://www.econbiz.de/10003933311
Saved in:
9
Satiation from sensory simulation : evaluating foods decreases enjoyment of similar foods
Larson, Jeffrey S.
;
Redden, Joseph P.
;
Elder, Ryan S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 188-194
Persistent link: https://www.econbiz.de/10010366303
Saved in:
10
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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