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The impact of waiting time guarantees on customers' waiting experiences
Kumar, Piyush; Kalwani, Manohar U.; Dada, Maqbool - 1997
Persistent link: https://www.econbiz.de/10000971319
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Charting the intellectual structure of customer experience research
Kumar, Prashant; Hollebeek, Linda D.; Kar, Arpan Kumar; … - In: Marketing intelligence & planning 41 (2023) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
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A study of the antecedents of slogan liking
Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
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The impact of media richness on consumer information search and choice
Maity, Moutusy; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 87 (2018), pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah; Dass, Mayukh; Kumar, Piyush; Kim, Junghwan - In: The journal of consumer marketing 34 (2017) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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Exploring the influence of demographic factors on perceived performance risk among youth towards online shopping in Punjab
Kumar, Pawan; Bajaj, Rakhi - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012135614
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Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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The long-term impact of service failure and recovery
Norvell, Tim; Kumar, Piyush; Dass, Mayukh - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 376-389
Persistent link: https://www.econbiz.de/10011943078