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The effects of coaching on salespeople's attitudes and behaviours : a contingency approach

Onyemah, Vincent - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 938-960

Persistent link: https://www.econbiz.de/10009525817

Selection and implementation of processing strategies in consumer evaluative judgment and choice

Astous, Alain d' - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 99-110

Persistent link: https://www.econbiz.de/10001041165

All that glitters is not sold: selling a luxury brand outside a luxury environment

Gyomlai, Moumita Das; Ahearne, Michael; Rouziès, Dominique - In: Journal of personal selling & sales management : JPSSM 42 (2022) 1, pp. 26-45

Persistent link: https://www.econbiz.de/10013178130

Nigerian consumer attitudes toward foreign and domestic products

Okechuku, Chike; Onyemah, Vincent - In: Journal of international business studies : JIBS ; an … 30 (1999) 3, pp. 611-622

The Nigerian consumer obsession with foreign-made goods has had a detrimental effect on the domestic manufacturing industry. This paper uses conjoint analysis to investigate the importance of a product's country-of-manufacture relative to other attributes in the Nigerian consumer choice. It was...

Persistent link: https://www.econbiz.de/10001425664