Government agencies carry reputations in the public imagination. Agency names, images, and icons help form a brand that conveys information about that agency’s competency in a given area of public policy. This article brings the concept of consumer-based brand equity from business marketing to...

The burgeoning bottled water industry presents a paradox: Why do people choose expensive, environmentally destructive bottled water, rather than cheaper, sustainable, and more rigorously regulated tap water? The Profits of Distrust links citizens' choices about the water they drink to civic life...