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Modeling consumer opinion using RIDIT and grey relational analysis
Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017
Persistent link: https://www.econbiz.de/10014576414
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Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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Factors affecting Indian shoppers' attitude and purchase intention : an empirical check
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 4, pp. 561-569
Persistent link: https://www.econbiz.de/10010388533
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Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal - In: International journal of electronic marketing and … 6 (2014) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal - In: The international review of retail, distribution and … 25 (2015) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
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Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal - In: Journal of strategic marketing 24 (2016) 6, pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
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Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730
Persistent link: https://www.econbiz.de/10011595575