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A hybrid approach to discern customer experience for facilitating the adoption of smartwatches
Han, Mintak; Lee, Sungjoo; Kim, Jeeeun - In: Technology analysis & strategic management 34 (2022) 5, pp. 535-549
Persistent link: https://www.econbiz.de/10013412538
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Integrating customers' disparate technology readiness into technological requirement analysis : an extended Kano approach
Kim, Jiyoung; Geum, Youngjung; Park, Yongtae - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 678-694
Persistent link: https://www.econbiz.de/10011723753
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Seeking stability : consumer motivations for communal nostalgia
Han, Minju; Newman, George E. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 77-86
Persistent link: https://www.econbiz.de/10012815647
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The curse of the original : how and when heritage branding reduces consumer evaluations of enhanced products
Han, Minju; Newman, George E.; Smith, Rosanna K.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10012799039