Do TV program features affect consumer viewing and attention behaviors differently? How should a planner design TV contents to increase viewer engagement to programs and commercials? Using unique individual-level data containing high-frequency logs which detail whether viewers are {\em...

We examine how to learn personalized customer retention strategies when customers' intentions to purchase evolve over time. Working with a Japanese online platform, we first implement a large-scale randomized experiment, in which coupons are randomly sent to first-time buyers at different times....

In many firms, incentivized salespeople with private information about their customers are responsible for customer relationship management (CRM). Private information can help the firm by increasing sales efficiency, but it can also hurt the firm if salespeople use it to maximize own...