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Consumer behaviour
China
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Wang, Bo
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Li, Zhe
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Chen, Xi
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Du, Zhanjie
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Jia, Ting
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Petrova, Krassie
1
Wang, Xuequn
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Wang, Zhaohua
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Marketing intelligence & planning
3
International journal of contemporary hospitality management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
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1
Absolute number heuristic in discount frames
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
Saved in:
2
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
3
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
4
Motivation and challenges for e-commerce in e-waste recycling under "big data" context : a perspective from household willingness in China
Zhang, Bin
;
Du, Zhanjie
;
Wang, Bo
;
Wang, Zhaohua
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 436-444
Persistent link: https://www.econbiz.de/10012134080
Saved in:
5
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
6
Retailer adoption of mobile payment : a qualitative study
Petrova, Krassie
;
Wang, Bo
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 70-89
Persistent link: https://www.econbiz.de/10010252888
Saved in:
7
Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
Saved in:
8
Investigating the consumer evaluation of the co-branding of luxury brands
Chen, Xi
;
Li, Zhe
-
2022
Persistent link: https://www.econbiz.de/10013397521
Saved in:
9
Seize the favorable impression : how hosts should manage positive online reviews
Wang, Bo
;
Jia, Ting
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1375-1392
Persistent link: https://www.econbiz.de/10014483847
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