We explore success drivers of reward-based crowdfunding for poverty alleviation in China. The results from our econometric modeling using data from 4375 reward-based crowdfunding campaigns suggest that poverty alleviation campaigns, as compared to ordinary ones, benefit from higher funded...

This paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuations for quality. To induce deliberation, a firm must maintain quality dispersion and cut the price of the high-end product so that consumers are motivated to deliberate in the...

This paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuation for quality. To induce deliberation, the firm must maintain quality dispersion and cut the price of the high-end product, so that consumers are motivated to deliberate in...