The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...

The purpose of this study is identifying the customer perceived value associated with automobile and examining its impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various points in Jeddah, Saudi-Arabia using convenient sampling. A multi-factor...

This study attempts to examine the customer perceived value associated with guesthouse services in tourism in local islands of Maldives. Also this study attempts to examine the relationship associated between CPV, tourist satisfaction and revisit intention. The study has been conducted on the...

This study aimed to identify factors affecting purchase decision of canned tuna brands in the Maldives. Consumer decision making behaviour theories, models and past literature was reviewed to recognize various factors that affect purchase decision, followed by generating a multi-factor...

Purpose - The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The research intends to find whether or not social value, perceived usefulness, perceived ease of use, economic value and brand image...

The main purpose of this research is to examine the impact of perceived corporate social responsibility (CSR) practices or initiatives on customer satisfaction and loyalty. A conceptual framework comprises of 4 elements (economic, legal, ethical and philanthropy) developed by Carroll (1991) is...