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How to Publish Consumer Research Based on Experiments in the Top Marketing Journals

Pechmann, Cornelia - 2019

This chapter provides guidance about how to publish consumer research based on experiments in the top marketing journals. It stresses the importance of conveying a big picture idea, that is empirically supported, but that makes a fundamental theoretical advance. It describes three pathways to...

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Search and research : the influence of editorial boards on journals' quality

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Evaluating research performance in tourism : the quality of tourism journals

Zehrer, Anita - 2007 - 1. Aufl.

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Revealed reader preference for marketing journals

Hofacker, Charles F.; Gleim, Mark R.; Lawson, Stephanie J. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 238-247

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Consumer perceptions and corporate social responsibility : what we know so far

Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah H. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 161-187

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Green consumerism : study of academic publications in scientific journals indexed in the Web of Science and Scopus

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Editors' JIF-boosting stratagems : Which are appropriate and which not?

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Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten : Eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes

Gieseking, Thomas - 2009

Einführung -- Darstellung des Untersuchungsgegenstandes – Finanzzeitschriften in Deutschland -- Stand der Forschung im Preismanagement -- Stand der Forschung zu Erhebungsmethoden von Preisbereitschaften -- Kaufentscheidungsfaktoren im Markt für Finanzzeitschriften -- Empirische Untersuchung...

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Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten : eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes

Gieseking, Thomas - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003851474