The Financial Companies in developed countries are using the Banking channels effectively for selling their Mutual Fund products. The emergence and spread of Mutual Funds has been one of the most significant developments in Retail Financial Services Sector in India. With the opening up of the...

Electronic Commerce has experienced a rapid growth all over the world during the last few years. It is a new modern-day business technique by which businesses and consumers buy and sell goods and services through an electronic media. It has not only helped in increasing the speed of service...

Purpose: To manage the self-service concept in the retail outlets, a better functional and structural knowledge is required which functionally illiterate consumers do not show, leading to face marketplace challenges, thereby ending up developing a coping mechanism (Viswanathan et al, 2005:15)....