Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...

Since loyalty in services remains elusive and unpredictable, there is need to study consumer relationships with firms apart from the established satisfaction-loyalty chain approach. To that end, the present paper focuses on feelings of attachment and love and investigates through two empirical...

This study investigates whether consumers' perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an...

The purpose of this paper is to investigate the theoretical and empirical meaningfulness of a composite model of behavioral intentions in a pure mobile internet services context. This paper starts by investigating the influence of seven service quality determinants on overall service quality...

Brands enjoy significant benefits with emersion in emotionally strong relationships. These benefits include positively biased brands perceptions, devaluation of alternatives, true brand loyalty, and positive word-of-mouth communication, among others. The present study investigates the phenomenon...

Existing IS research on consumer acceptance of technology has mainly focused on web-based applications and online stores. However, the appearance of new technologies, such as RFID, mobile computing and sensor networks ,has driven retail companies to the development of several in-store...

Purpose – Elaborating on earlier research by Vrechopoulos et al. , this paper aims to investigate web banking store layout effects on user‐consumer behaviour and to report on a laboratory experimental investigation into user acceptance of three different layout types....