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Behavioural consequences of verbally expressed and unexpressed customer rage emotions

Awasthi, Ashwini K.; Kumar, Vineet - In: Journal of consumer marketing 39 (2022) 1, pp. 133-144

Persistent link: https://www.econbiz.de/10013165322

Automatically Discovering Visual Product Characteristics

Sisodia, Ankit; Burnap, Alex; Kumar, Vineet - 2022

Marketing models typically focus on how structured product characteristics impact consumer preferences. However, visual characteristics of products present in unstructured image data play an important role in impacting preferences for many categories. We seek to automatically discover and...

Persistent link: https://www.econbiz.de/10014081438

A theory-based explainable deep learning architecture for music emotion

Fong, Hortense; Kumar, Vineet; Sudhir, K. - In: Marketing science 44 (2025) 1, pp. 196-219

Persistent link: https://www.econbiz.de/10015197239

Match your own price? : self-matching as a retailer’s multichannel pricing strategy

Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science 36 (2017) 6, pp. 908-930

Persistent link: https://www.econbiz.de/10011791427

Can friends seed more buzz and adoption?

Kumar, Vineet; Sudhir, K. - 2019

Persistent link: https://www.econbiz.de/10012053044

Linear estimation of aggregate dynamic discrete demand for durable goods : overcoming the curse of dimensionality

Cheng Chou; Derdenger, Tim; Kumar, Vineet - In: Marketing science 38 (2019) 5, pp. 888-909

Persistent link: https://www.econbiz.de/10012120924

Estimating demand for subscription products : identification of willingness to pay without price variation

Cheng Chou; Kumar, Vineet - In: Marketing science 43 (2024) 4, pp. 797-816

Persistent link: https://www.econbiz.de/10014636340

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