Lentils have been a part of the human diet for ages, especially in the developing countries, as a source of protein, vitamins and minerals. Understanding and identifying consumers who care about the country-of-origin of these lentils are important in strategic lentil marketing. Thus, the present...

This study is an attempt to quantify consumers' perceptions in support of Genetically Modified (GM) products in the US. Specifically, the study is intended to analyze and compare the effects of consumers' socioeconomic characteristics and their expressed value judgments on their intensity of...