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Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander; Raithel, Sascha; Hock, Stefan J. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
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Make the most of a polarizing brand
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
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Wenn Produkte polarisieren
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas - 2004
Persistent link: https://www.econbiz.de/10013441082
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Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha; Hock, Stefan J.; Mafael, Alexander - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
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Stärkt Customer Care die Kundenzufriedenheit?: Eine kausalanalytische Untersuchung aus Kundensicht
Bliemel, Friedhelm; Eggert, Andreas - In: Kundenbeziehungen im Dienstleistungsbereich, (pp. 197-211). 2000
Persistent link: https://www.econbiz.de/10001497367
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Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10000676821
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Kundenbindung aus Kundensicht : Konzeptualisierung - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas - 1999
Persistent link: https://www.econbiz.de/10001408547