We offer a simple analysis of a digital platform’s incentives to bias sales toward its own products and services. The analysis reveals that a digital platform is less biased - not more biased - in the promotion of its own products and services relative to online sellers that do not permit...

Purpose – To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. Design/methodology/approach – The paper...

This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis,...

This article examines issues of sustainability in relation to consumption. The authors first discuss the notion of sustainable consumption and the link between individual consumer behavior and the macroconcerns of understanding and influencing aggregate consumption levels. The authors then...