Narrow search
Showing 1 - 5 of 5
Cover Image
Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Roy, Souvik; Mandal, Santanu - In: International journal of information systems in the … 9 (2017) 3, pp. 58-77
Persistent link: https://www.econbiz.de/10011729758
Cover Image
Comprehending technology attachment in the case of smart phone-applications : an empirical study
Roy, Souvik; Ponnam, Abhilash; Mandal, Santanu - In: Journal of electronic commerce in organizations : the … 15 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011654794
Cover Image
Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik; Mandal, Santanu - In: International journal of business information systems : … 33 (2020) 3, pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
Cover Image
An empirical inquiry into the antecedents and consequences of perceived e-retailer's resilience
Raju, G. Amar; Roy, Souvik; Mandal, Santanu - In: International journal of services, economics and management 9 (2018) 3/4, pp. 208-230
Persistent link: https://www.econbiz.de/10012035887
Cover Image
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478
Persistent link: https://www.econbiz.de/10012801973