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Click tracking is gaining in popularity and the practice of web analytics is growing fast. Whether strategic customers are willing to visit a website when they know their clicks may be tracked is an important yet complex problem which depends on various factors. Using a newsvendor framework, we...
Persistent link: https://www.econbiz.de/10014045086
This paper presents a model of consumer boycotts where the discrete choices of concerned consumers are represented as stochastic processes. Boycotts are interpreted as a form of voting where consumers are trying to shape the behavior of firms. We solve for the limiting distribution of the...
Persistent link: https://www.econbiz.de/10013087246