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Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge; Azevedo, António - In: Corporate reputation review 26 (2023) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
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The Adoption of Ethical Consumption Practices by Voluntary Simplifiers : Exploring Motivations and Obstacles
Cardigo, Cristina; Rita, Paulo - 2011
The current literature (Cherrier 2002; Elgin 1998; Etzioni 2004; Zavestovski 2002) states voluntary simplifiers as a group of consumers and considers that the differentiation among individuals who simplify their consumption (also considering downshifters and holistic simplifiers) concerns only with...
Persistent link: https://www.econbiz.de/10014043337
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo; Tiago, Maria Teresa Borges; Caetano, Joana - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
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The power of facial expressions in branding : can emojis versus human faces shape emotional contagion and brand fun?
Almeida, Pedro; Rita, Paulo; Pinto, Diego Costa; … - In: The journal of brand management : an international journal 31 (2024) 5, pp. 543-556
Persistent link: https://www.econbiz.de/10015192457
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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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Fostering sustainable consumption through consumer empowerment
Cardigo, Cristina; Rita, Paulo - 2011
Persistent link: https://www.econbiz.de/10010191055
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Attention, emotions and cause-related marketing effectiveness
Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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Assessing relevancy of ICT driven consumer empowerment for business
Pires, Guilherme; Rita, Paulo; Stanton, John - 2010
Persistent link: https://www.econbiz.de/10011929796
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On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110
Persistent link: https://www.econbiz.de/10011883168