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~subject:"Cultural identity"
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Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model
Sohaib, Osama
;
Kang, Kyeong
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10011458138
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Why ethnic minority groups' online-startups are booming in China's tight cultural ecosystem?
Li, Lifu
;
Kang, Kyeong
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
2
,
pp. 278-300
Persistent link: https://www.econbiz.de/10014310809
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