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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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The six faces of value co-creation : a field guide for executives
Ranjan, Kumar Rakesh; Read, Stuart - In: Rutgers business review 2 (2017) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10011753357
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Co-creative entrepreneurship
Karami, Masoud; Read, Stuart - In: Journal of business venturing 36 (2021) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96
Persistent link: https://www.econbiz.de/10013206390