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Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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DART scale development : diagnosing a firm's readiness for strategic value co-creation
Albinsson, Pia A.; Perera, B. Yasanthi; Sautter, Pookie … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011450447
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329