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Customer integration
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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USA
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United States
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Dienstleistung
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Advertising
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Structural equation model
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Strukturgleichungsmodell
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Brand loyalty
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Customer satisfaction
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Dienstleistungsqualität
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Emotion
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Marketing
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Service industry
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Service quality
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Technischer Fortschritt
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Beziehungsmanagement
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Consumers
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Diffusion of innovation
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Electronic Commerce
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AlSaleh, Dhoha A.
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Berthon, Pierre
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Does marketing need reform? : fresh perspectives on the future
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
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2
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
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