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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484