Berns, Gregory S.; Monica Capra, C.; Moore, Sara; … - In: Neuroeconomics, (pp. 1-29). 2008
Purpose – We summarize three previous neuroeconomic studies with two features that distinguish them from most others in experimental economics: (1) the use of physical pain to induce incentives and (2) acquisition of data on brain activation levels. By correlating behavior when payoffs are...