The continued penetration of plant-based beverages in fluid milk markets appears to have reinforced the ongoing decline in the U.S. per capita consumption of fluid cow milk. This study focuses on how demographic variables and consumers’ opinions about climate change impact the preference for...

This article investigates the competition effects of supermarket services using fluid milk as a case study. A simultaneous equation model for services and price competition is estimated with scanner data from fifteen supermarket chains using two alternative measures of services, namely store...