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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
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The use of territory of origin as a branding tool
Zhang, Mohua; Merunka, Dwight - In: Global business and organizational excellence : a … 34 (2014/15) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10010465578
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384