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Using hotel reviews to assess hotel frontline employees' roles and performances
Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822
Persistent link: https://www.econbiz.de/10013412103
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The components of perceived quality and their influence on online re-purchase intention
Kumar, Rahul; Jain, Varsha; Eastman, Jacqueline Kilsheimer - In: Journal of consumer marketing 42 (2025) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10015205249
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AI-driven banking services : the next frontier for a personalised experience in the emerging market
Sheth, Jagdish N.; Jain, Varsha; Roy, Gourav; … - In: International journal of bank marketing 40 (2022) 6, pp. 1248-1271
Persistent link: https://www.econbiz.de/10013397787
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Luxury hospitality : a systematic literature review and research agenda
Jain, Varsha; Wirtz, Jochen; Salunke, Parth; Nunkoo, Robin - In: International journal of hospitality management 115 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014487584
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A multi-stakeholder perspective of relationship marketing in higher education institutions
Jain, Varsha; Mogaji, Emmanuel; Babbili, Anantha S. - In: Journal of marketing for higher education 34 (2024) 2, pp. 502-520
Persistent link: https://www.econbiz.de/10015189669