Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in...

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia,...

Implementing digital marketing strategies to promote national tourist destinations is essential to attract large numbers of visitors. Additionally, the use of social media and content marketing helps to strengthen a virtual community with a common interest in tourism. Digital strategies can be...