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Dynamic, technological and marketing capabilities in MSMEs' recovery from COVID-19 : the moderating role of organizational learning

Prayag, Girish; Chowdhury, Mesbahuddin; Ozanne, Lucie K. - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1741-1766

Persistent link: https://www.econbiz.de/10015210551

SMEs navigating COVID-19 : the influence of social capital and dynamic capabilities on organizational resilience

Ozanne, Lucie K.; Chowdhury, Mesbahuddin; Prayag, Girish; … - In: Industrial marketing management : the international … 104 (2022), pp. 116-135

Persistent link: https://www.econbiz.de/10013326920

How can service organizations build resilience by leveraging capabilities and service worker team knowledge?

Prayag, Girish; Ozanne, Lucie K.; Chowdhury, Mesbahuddin - In: The journal of services marketing 38 (2024) 4, pp. 474-493

Persistent link: https://www.econbiz.de/10015110339

Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning

Prayag, Girish; Chowdhury, Mesbahuddin; Ozanne, Lucie K. - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1741-1766

Purpose Using dynamic capabilities (DCs) theory, the authors assess whether micro, small and medium-sized enterprises (MSMEs) can leverage DCs to improve operational capabilities (OCs) during the COVID-19 pandemic. The authors also identify whether organizational learning (OL) affects the...

Persistent link: https://www.econbiz.de/10015340917