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Journal of historical research in marketing
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Labelling the economy : qualities and values in contemporary markets
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The business of gamification : a critical analysis
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ECONIS (ZBW)
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The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
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2
Win, earn, gain : gamification in the history of retailing
Cochoy, Franck
;
Hagberg, Johan
- In:
The business of gamification : a critical analysis
,
(pp. 81-98)
.
2016
Persistent link: https://www.econbiz.de/10011563149
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3
The tower of labels : labelling goods in the US grocery store (1922–2018)
Cochoy, Franck
;
Hagberg, Johan
;
Kjellberg, Hans
- In:
Labelling the economy : qualities and values in …
,
(pp. 233-270)
.
2020
Persistent link: https://www.econbiz.de/10012436298
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