Unit Pricing Regulation (UPR) was introduced to help consumers make more informed decisions by displaying unit prices in addition to product prices. Despite extensive research on UPR effects on consumers’ perceptions and decisions, much less is known about the impacts on retail stores’ price...

Traditionally, outlet stores were situated away from main stores in order to provide older, less desirable products at discounted prices. More recently, some firms have featured an outlet-within-a-store concept and offer consumers the experience of outlet shopping at the same location. With an...