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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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An eye-tracking analysis of visual attention in the emotionally appealing commercial
Pajuranta, Katariina
;
Hakala, Ulla
;
Ahonen, Jarmo J.
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 179-187)
.
2024
Persistent link: https://www.econbiz.de/10015064332
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