//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enhancing relationships in e-t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
8
Werbewirkung
8
India
6
Indien
6
Relationship marketing
6
Beziehungsmarketing
5
Impulse buying
5
Advertising
4
Dienstleistungsqualität
4
Sales promotion
4
Service quality
4
Verkaufsförderung
4
Werbung
4
Brand management
3
Comparative advertising
3
Consumer impulsiveness
3
Content analysis
3
Customer satisfaction
3
Markenführung
3
Market research
3
Marktforschung
3
Vergleichende Werbung
3
Ambivalence
2
Arzneimittel
2
Attitude-toward-the-Ad
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Cataract
2
Clinic-intercept
2
Cognition
2
Comparison
2
Consumer attitudes
2
Contraception
2
Cultural identity
2
Decision quality
2
Direct and indirect comparative ads
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Sivakumaran, Bharadhwaj
8
Sharma, Piyush
4
Marshall, Roger
3
Maheswarappa, Satish Sasalu
2
Anbumathi,, Rajendiran
1
Bandyopadhyay, Nirmalya
1
Deshpande, Bilwa
1
Dorai, Sriram
1
Jha, Ankur
1
Krishna, Kriti
1
Kumar, Ravi Shekhar
1
Lyngdoh, Teidorlang
1
Mohan, Geetha
1
Palaniappan, Umayal
1
Patro, Sanjay
1
Pradhan, Debasis
1
Srivastava, Ekta
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran
;
Dorai, Sriram
;
Palaniappan, Umayal
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
Saved in:
2
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
Saved in:
3
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
4
Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
Saved in:
5
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
6
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
7
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
8
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
9
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->