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Emotion
Consumer behaviour
37
Konsumentenverhalten
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Brand image
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12
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Baumgartner, Hans
3
Pieters, Rik
2
Bagozzi, Richard P.
1
Yi, Sunghwan
1
Zeelenberg, Marcel
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Handbook of consumer psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
2
Coping with guilt and shame in the impulse buying context
Yi, Sunghwan
;
Baumgartner, Hans
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
3
,
pp. 458-467
Persistent link: https://www.econbiz.de/10009295352
Saved in:
3
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
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