"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...

Introduction : Blessed are the cheese makers? Catholic liberation, social capital, women, and neoliberalism in contemporary Ecuador -- Why Catholic women make cheese -- Reproducing women : gendered social capital in local contexts -- Marketing the domestic church -- Las Juanes : charismatic...