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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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The computer's place in business planning: a Bayesian approach
Green, Paul E. - In: Marketing and the computer, (pp. 278-300). 1965
Persistent link: https://www.econbiz.de/10003563380
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Experimental gaming in the economics of information
Green, Paul E.; Fitzroy, Peter T.; Robinson, Patrick J. - In: Applications of the sciences in marketing management, (pp. 333-356). 1968
Persistent link: https://www.econbiz.de/10003548970