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Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah; Shen, Jie; Ashfaq, Muhammad; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
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Does green transformational leadership lead to green innovation? : the role of green thinking and creative process engagement
Begum, Saira; Ashfaq, Muhammad; Xia, Enjun; Awan, Usama - In: Business strategy and the environment 31 (2022) 1, pp. 580-597
Persistent link: https://www.econbiz.de/10012815595
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Green intellectual capital and green business strategy : the role of green absorptive capacity
Begum, Saira; Ashfaq, Muhammad; Asiaei, Kaveh; Shahzad, … - In: Business strategy and the environment 32 (2023) 7, pp. 4907-4923
Persistent link: https://www.econbiz.de/10014442128
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Doing good for society! : how purchasing green technology stimulates consumers toward green behavior : a structural equation modeling-artificial neural network approach
Ashfaq, Muhammad; Tandon, Anushree; Zhang, Qingyu; … - In: Business strategy and the environment 32 (2023) 4, pp. 1274-1291
Persistent link: https://www.econbiz.de/10014328757