Basierend auf der Erkenntnis, dass Einwohner eine bedeutende Zielgruppe im Rahmen der Markenführung von Städten sind, entwickelt Ayla Rößler ein Modell zur internen, identitätsbasierten Markenführung von Städten. Es wird untersucht, wie Einwohner als wichtige interne Zielgruppe einer...

Employee resistance against innovations is a virulent phenomenon and there is a broad theoretical literature on its determinants. The empirical evidence is scarce, however, and mainly provides descriptive evidence on the incidence of the phenomenon and concentrates on the effectiveness of change...

Assessing the migration potential and predicting future migration streams are among the most relevant, yet least well understood topics of migration research. The usual approach taken to address aggregate-level prediction problems is to fit ad hoc specifications to historical data, and to...