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The inventory and revenue management models most commonly taught in the operations management and industrial engineering disciplines typically assume that the demand for a product is easily estimated and is independent of competing products offered through the same channel. In this chapter, we...
Persistent link: https://www.econbiz.de/10014102731
Although generous return policies have been shown to have marketing benefits, such as a higher willingness to pay and a higher purchase frequency, counterbalancing these benefits is an increased volume of consumer returns, which presents significant operational challenges for both retailers and...
Persistent link: https://www.econbiz.de/10012845909
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Estimating customer demand for revenue management solutions faces two main hurdles: unobservable no-purchases and non-homogenous customer populations with varying preferences. We propose a novel and practical estimation and segmentation methodology that overcomes both challenges simultaneously....
Persistent link: https://www.econbiz.de/10014093433