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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003591697
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003662075