Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media representatives in any country. The paper presents the...

The paper presents the evolution of the demand for continuing training courses in Romania, over the period 2007-2011. The general aim was to discover possible impacts of Romania’s accession to the European Union on the demand for qualifications. Findings reveal a re-orientation of trainees...