Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 398-408
Purpose While trade shows remain an important customer relationship management (CRM) tool, recent advancements in information technology (IT) have raised concerns about the future of trade shows. This study aims to examine the antecedents and consequences of IT integration into trade shows....
