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Why do consumers prefer static instead of dynamic pricing plans? : an empirical study for a better understanding of the low preferences for time-variant pricing plans
Schlereth, Christian; Skiera, Bernd; Schulz, Fabian - In: European journal of operational research : EJOR 269 (2018) 3, pp. 1165-1179
Persistent link: https://www.econbiz.de/10011866895
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Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response
Schlereth, Christian; Skiera, Bernd - In: Management science : journal of the Institute for … 63 (2017) 3, pp. 829-842
Persistent link: https://www.econbiz.de/10011656398
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Sample-based longitudinal discrete choice experiments : preferences for electric vehicles over time
Keller, Katharina; Schlereth, Christian; Hinz, Oliver - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 482-500
Persistent link: https://www.econbiz.de/10012548052
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Offering prosocial incentives on-top : do they sweeten the deal or poison the well?
Beisecker, Sven; Schlereth, Christian - In: Psychology & marketing 41 (2024) 3, pp. 628-648
Persistent link: https://www.econbiz.de/10014467625