Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
