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Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption

Kim, Danny D. E. - In: Journal of media business studies 20 (2023) 1, pp. 72-92

Persistent link: https://www.econbiz.de/10014234943

Male preference in television advertisements for financial services : a content analysis (2011 vs. 2018)

Sandhu, Namrata - In: International journal of business and globalisation : IJBG 34 (2023) 3, pp. 368-390

Persistent link: https://www.econbiz.de/10014388604

Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science 32 (2013) 6, pp. 892-912

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Is small the new big? : size effects on TV stations' social network communication

Förster, Kati; Rohn, Ulrike - In: Journal of media business studies 10 (2013) 4, pp. 21-39

Persistent link: https://www.econbiz.de/10010233180

The role of the marketing mix in television media and the concept of "consumer audience"

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

Soft power : the media industries in Britain since 1870

Bakker, Gerben - 2014

Persistent link: https://www.econbiz.de/10010401735

Parents, television and cultural change

Hauk, Esther; Immordino, Giovanni - 2012

Persistent link: https://www.econbiz.de/10010374835

Superstars in politics : the role of the media in the rise and success of Junichiro Koizumi

Yamamura, Eiji; Sabatini, Fabio - 2014 - Preprint

landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …

Persistent link: https://www.econbiz.de/10010381044

And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

Television advertising and online search

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169