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The design and introduction of product lines when consumer valuations are uncertain
Biyalogorsky, Eyal; Koenigsberg, Oded - In: Production and operations management : an international … 23 (2014) 9, pp. 1539-1548
Persistent link: https://www.econbiz.de/10010485197
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10003865926