simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an … interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash … cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG …

This article aims to understand the business evolution and sustained survivability of Malaysian based-cosmetic firm … case-study method to investigate the experiences and managerial decision rules of the owner of the cosmetic business within … happenings that matter for business survivability. The findings indicate various types of challenges within the cosmetic industry …

reveal distinct patterns of relational space that structure business ecosystems at the enterprise, growth, and startup levels … business ecosystems. …

Internationalisation occurs when the firm expands its selling, production, or other business activities into … within the firm as it achieves internationalisation readiness. In the process, we offer several propositions intended to …

Over the last decade, the international business literature has placed ever-greater emphasis on the role that learning …

innovators within the R&D process. In this paper, our unit of analysis is a complex high technology product and the system of …