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Forecasting model
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Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
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2
Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
Saved in:
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Call center performance with direct response advertising
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2017
Persistent link: https://www.econbiz.de/10011659202
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